We turn your everyday work into a clear video strategy that builds trust attracts better clients and helps you win more bids without having to do more content
If you’re a service‑based business manufacturer or construction company in the Triad that wants to turn your everyday work into a clear video strategy that builds trust drives leads and makes it easier to win new customers let’s build your plan together.
We don't just show up and shoot. We help you figure out what to make and why.
Most businesses come to us with a vague idea "we need a video for our website" or "our sales team keeps asking for something to send prospects." That's a fine place to start. By the time we're done with the strategy conversation, you'll have a clear picture of exactly what type of video will solve your specific problem, how long it should be, where it should live, and what results you can reasonably expect from it.
That's the With A Twist Media difference. We're video strategists first, and a production crew second.
Brand Story Videos
A brand story video is the video your ideal customer watches before they decide to call you. It answers three questions: who are you, what do you do, and why does it matter to me? We build these through a discovery process that pulls out the parts of your story that actually resonate with buyers, then film them in a way that feels real instead of rehearsed. Most run 2-4 minutes.
Testimonial Videos
A well-filmed customer testimonial is the most trusted piece of marketing content you can own. We interview your best clients using a conversational format that gets them talking naturally no scripts, no teleprompters. The result is something that sounds like a recommendation from a friend, not a commercial. We edit each interview down to the sharpest 60 - 120 seconds and cut shorter clips for social.
Case Study Videos
Where testimonials focus on the customer's experience, case study videos walk through the full problem to solution arc. Great for B2B companies, professional services, and industries where the buying decision is complex. We cover the challenge, the process, the results, and what the client would say to a peer considering working with you.
Founder Story Videos
If you built this business from scratch, there's a story in that and buyers want to hear it. Founder story videos are especially effective for small and mid-size businesses where the owner is still deeply involved in client relationships. A genuine three minute founder story can make a prospect feel like they already know you before the first call.
Company Culture Videos
Useful for both recruiting and sales, a culture video shows what it's actually like to work at and work with your company. We film your team in their real environment, ask them real questions, and let the answers do the work. No forced fun. No awkward group shots.
Training and Internal Communications Videos
If you're still relying on a printed manual or a PowerPoint for onboarding, a short training video will do that job better. We create custom training content for manufacturers, construction companies, healthcare organizations, and any business that needs consistent, repeatable instruction. These live on your LMS, your intranet, or a password-protected landing page.
Event Coverage and Highlight Videos
Conferences, galas, ribbon cuttings, trade shows, open houses, if it's happening, we can capture it. We deliver a polished highlight reel within a week of the event, along with longer cuts and short social clips.
Commercial and Promo Videos
Need a 30 or 60 second spot for digital advertising? We write, shoot, and edit commercial content for web, social media, and connected TV. We've produced spots for local service businesses, product brands, and regional campaigns.
Serving the Triad and Beyond
We're based in Greensboro and work regularly in Winston-Salem, High Point, Burlington, and across North Carolina. We travel for the right projects.