Filming John Andres for the The Flame Detector formerly Eye Detekt founder story. Two cameras, one window, his house.
Twenty five minutes up the road. Burlington, Graham, Mebane, and the rest of Alamance County are all inside our normal service area, so there is no travel line item.
What we make
Documentary style video. No scripts, no actors, no staged shots.
We sit down with the people who actually do the work, ask better questions than most people get asked, and build the video around what comes out. Brand story videos, testimonials, case studies, recruiting video, and safety training.
One shoot day usually produces a main video plus a dozen or more shorter cuts you can use for a year.
Alamance County
Manufacturing, contracting, and a lot of family owned businesses that have been here for decades.
Longevity is a real asset and it is one of the hardest things to communicate. Sixty years in business is a fact on a website. What that actually means, the crews who stayed, the customers who keep coming back, the problems solved that nobody else would have caught, only lands when somebody says it out loud.
We also work regularly with Alamance Community College and the training programs around it. Manufacturing here is tied to workforce development in a way it is not everywhere, and recruiting video is a bigger part of the conversation than it used to be.
Vitaflex, filmed in a Burlington manufacturing building that's been in use over a hundred years.
Recruiting is the quiet problem
Most manufacturers we talk to in this area are not short on work. They are short on people.
A job posting competes on pay. A video competes on whether somebody can picture themselves there. If you have people who have stayed fifteen years, the useful question is why, and almost nobody has ever asked them.
We wrote about what makes a recruiting video actually work.
Quality Workx, filmed in a house he was in the middle of fixing up.
What a shoot day looks like
Arrive mid morning, interviews run twenty minutes each, then a few hours filming the work while it happens. Out by mid afternoon.
Nothing staged, nobody told where to stand, no line stopped for a shot.
Get in touch
Tell us what the video needs to accomplish and we will tell you what it takes.
Also serving Greensboro, Winston Salem, High Point, and the greater Triad.