I used to sell commercials. Now every video gets a job first.

I used to sell commercials. Good looking ones. Cinematic shots, perfect lighting, the kind of thing that plays well in a portfolio.

A client asked for one and I delivered something beautiful. It sat on their website doing nothing. If you have paid for a video like that, you know how it feels.

When they called back months later, I asked different questions. What is this video for. Who is watching it. What do you want them to do after they watch it.

Nothing about the camera work had failed. The video did not have a job.

So I filmed again, and this time the work happened before the camera turned on. Who should be on camera, what to ask them, and what I needed to hear them say. Customers, employees and the founder, in their own words, all of it pointed at something the business needed.

Within two months those videos helped close three deals.

That became the brand story video, and it is still what we make. It still looks good. The look is no longer the point.

I own With A Twist Media and lead every project myself, from the first call to the final cut. Raised in Greensboro. Eagle Scout. Associate degree in photojournalism. Making video for businesses since 2019.

Growing up in the Triad, I photographed everything: nature, people, businesses. I learned to spot what makes people different and what they care about in their work. That is still what I look for.

Now I bring that to your plant floor, job site or lab, with my team behind me. We come to where you work, learn what sets you apart, and make films that leave customers saying: I get them, and I want to work with them too.

Since 2019, we have filmed more than fifty projects, from plant floors to job sites. The camera work is not what sets us apart. The discovery is. Before anything gets filmed, we find the video that will move something in your business, whether that is closing sales, recruiting people or winning bids.

Our first question is never about video. It is what makes you different from the companies you compete against. To score yourself first, take the Trust Audit.

Here is what that is like from the client side. Patti Satterfield at KPI Solutions has worked with us on a couple of videos now. More from our clients is on the testimonials page.

What It's Like to Work With Our Video TeamPatti Satterfield, KPI Solutions · 0:16

Manufacturing and industrial. KPI Solutions, LT Apparel, The Flame Detector, Shield Security Doors, Apex Dental Laboratory Group, Enova USA, Equigas, Vitaflex.

Construction and home services. Aspen Irrigation and Lighting, the Home Builders Association of Winston-Salem and its Parade of Homes, Quality Workx, JD Paint Pros, AJ Builders, Tony Williard Construction, Benjamin Moore, Prism Paint, Top Roofing, Wolfe Homes, Eddbuilds.

Nonprofits and community. The American Heart Association, Out of the Garden Project, Launch Greensboro, Go.Greensboro, Scouting America, LeRue Run, the NC Korean Festival, Yalik's African American Art and Cultural Movement.

Also. Greensboro Auto Auction, Mebane Antique Auction Gallery, Soccer.com, TravNow, Ethos Digital Lounge, Naturally Nectar, Kingston Vybes, and food and beverage brands, event venues and agencies across the Triad. See the films in our portfolio.

We're based in Greensboro and work across the Triad: Winston-Salem, High Point, Burlington and the surrounding area. We have filmed as far as Asheville, Connecticut, Cleveland and Atlanta, and the KPI Solutions film was shot in Dayton, New Jersey. For the right project, we go wherever the work is.

• Greensboro based, filming since 2019, more than fifty projects.
• Documentary style video rooted in photojournalism: no actors, no scripts.
• Every project starts with what the video needs to do for the business.
• Best fit: manufacturers, contractors and healthcare companies with something worth showing.