Manufacturing doesn't stop at a county line.
Buyers who cannot follow your process buy on price. Documentary style video for Charlotte manufacturers: your floor, your process and the people who run it.
- From Greensboro
- About ninety minutes on Interstate 85
- A Charlotte shoot
- A day trip, no overnight charge
- We cover
- Charlotte, Concord, Mooresville, Lake Norman, Gastonia, Monroe, Rock Hill
- Best fit
- Manufacturers with something hard to explain
A day trip from Greensboro.
We are based in Greensboro, about ninety minutes up Interstate 85. A Charlotte shoot is a day trip: we drive down in the morning, film, and drive home. There are no overnight charges on a single day shoot, and travel is built into the project rather than billed separately.
Our case studies so far come from the Triad and beyond, including a distribution center in Dayton, New Jersey. The work in Charlotte is the same work: a plant floor, the people who run it, and a buyer who needs to understand it before he will pay more for it.
What we make for manufacturers.
Case study video. One project, one customer, and what changed. The strongest thing you can put in front of a buyer, because it is a result, not a claim.
Brand story video. What the company does and why it does it that way, told by the people who do it.
Recruitment video. Job postings compete on pay. Video competes on whether somebody can picture themselves on that floor.
Process and product video. Showing what something does when describing it has not worked.
Safety and training content. Filmed on your floor so the people watching recognize it.
What we do differently.
Plain language. We ask people to explain the work the way they would to a fifth grader. Not because your buyer is simple, but because somebody deciding has never run your equipment, and if they cannot follow it they default to price. Our case study for KPI Solutions, about a fivefold output increase, has no jargon in it, and that is why it lands.
No actors, no scripts. Operators, supervisors and customers talking in their own words. Prepared answers sound prepared and buyers can hear it.
We work around production. Anyone senior is set up before they walk in, interviewed, and back to work in twenty minutes. Everything else is filming the work while it happens.
The Charlotte region.
Charlotte, Concord, Mooresville, Gastonia, Monroe, Rock Hill and the surrounding manufacturing corridor. If you are anywhere along Interstate 85 between Charlotte and the Triad, a shoot is a normal day.
Mooresville and Lake Norman.
Mooresville is closer to Greensboro than uptown Charlotte is, so a shoot anywhere around the lake is the same day trip. That covers Mooresville, Cornelius, Davidson and Huntersville, with Statesville just up the road.
We have not filmed a project in Mooresville yet, and we will not pretend otherwise. The work is the same as anywhere else: a shop floor, the people who run it, and a buyer who needs to understand it before paying more. Interviews take about twenty minutes, so filming will not stop your line. If you run a machine shop, a fabrication shop or a plant near the lake, book a call and we will talk through what is worth filming.
What comes off a shoot day.
A main video plus 25 to 30 shorter cuts sized for social, email and sales. If your website and sales decks still show the plant from years ago, we shoot stills that same day so everything matches. That library should carry a year of content, not one post. More on how we film manufacturers across North Carolina.
Short version.
- Greensboro based, ninety minutes from Charlotte. A day trip with no overnight charge.
- Case study video is the strongest asset a manufacturer can own.
- No jargon, no scripts, your own people on the floor.
- We work around production rather than stopping it.
Companies like yours, in their own words.
Questions we get asked.
Do you charge extra to film in Charlotte?
A single day shoot in Charlotte has no overnight charge, and travel is built into the project rather than billed as its own line.
Have you filmed in Charlotte?
Our case studies so far come from the Triad and beyond, including a distribution center in New Jersey. Charlotte is ninety minutes away, and the work is the same: a plant floor, the people who run it, and a buyer who needs to understand it.
Do you film in Mooresville and Lake Norman?
Yes. Mooresville is closer to Greensboro than uptown Charlotte, so it is the same day trip, with no overnight charge on a single day shoot.
Will filming disrupt our production?
No. The people being interviewed are back to work in about twenty minutes, and everything else is filming the work while it happens.
What does one shoot day produce?
A main video plus 25 to 30 shorter cuts for social, email and sales. If your website or sales materials need current photos, we shoot stills that same day.
Plain answers, before you call.
Shoot dayManufacturing video production: what to expect on shoot day
Worried a crew will slow your line? What happens when we film in your plant: discovery, pre production, interviews, floor footage and staying out of the way.
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Sales and marketingWhy your buyer can't follow what you do
Technical companies lose bids to competitors who explain it worse. What happens when the person deciding has never done what you do, and how to fix it.
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RecruitmentManufacturing recruitment video: what actually works
Up to 1.9 million manufacturing jobs could go unfilled by 2033, and your job post looks like everyone else's. What a recruitment video needs to show instead.
Read →Tell us what the video needs to do.
Dylan Smith is the owner of With A Twist Media in Greensboro, NC. He has been making documentary style video for manufacturers and construction companies across the Triad since 2019.