Event video that keeps working after the event ends.
Most event video is a highlight reel posted once and forgotten. We interview people during the event, so the footage keeps working long after it ends.
- One night at Ethos
- 28 videos
- Interviews
- During the event, not after
- We cover
- Conferences, galas, trade shows, company events
- Highlight reel
- Within a week of the event
Most event video is a souvenir.
Most event video is a highlight reel. Music, quick cuts, people smiling, posted a week later and never used again.
That is a fine souvenir. It is not worth what it costs. We film events so the footage keeps bringing in attention, donors and buyers for months.
What we do at events.
We film the event, and we also film the people at it.
Short interviews with attendees, speakers, sponsors, and organizers, captured in the middle of the thing while people are still energized by it. That is where the material is.
The highlight reel comes out of that. So does everything else.
What one night produces.
At the Ethos Digital Lounge grand opening we captured twenty eight separate videos in a single evening. The promise going in was twenty five. More than fifteen guests sat down on their first visit, and each video ran thirty seconds or less. Here is how that night worked.
Event coverage gives you a memory. Event content gives you a library.
Galas, festivals and a contractor day.
What we cover.
- Conferences and annual meetings.
- Fundraisers and galas, where the video from this year raises money for next year.
- Trade shows and industry events. More on trade show video.
- Company events, milestones, and anniversaries.
- Grand openings and community events.
How it works on the day.
We arrive early, find the light and the sound, and set up an interview position that is out of the way but connected to what is happening.
Interviews run about twenty minutes each. Nobody prepares, nobody is scripted, and most people are more comfortable than they expect.
Everything else is filming the event while it happens. Nothing staged, nobody told where to stand.
The thing organizers forget.
The event ends. The video does not.
A speaker clip posted in March is still doing work in September. A donor testimonial from this year's gala is the strongest thing you can put in front of next year's invitation list. Plan for that before the event, not after. It changes who we interview and what we ask. For galas and fundraisers, here is our nonprofit video approach.
Where we work.
Greensboro, Winston-Salem, High Point, Burlington, and across the Triad. We travel across North Carolina and beyond for the right event.
Short version.
- Event video is worth more when it produces content, not just a recap.
- Interview people during the event, not after.
- One night can produce dozens of usable pieces. Our record is twenty eight.
- Decide what happens with the footage before the event, not once it is over.
Companies like yours, in their own words.
Questions we get asked.
How soon do we get the highlight video?
Event highlight reels come within a week of the event.
Do you interview people at the event?
Yes. Short interviews with attendees, speakers, sponsors and organizers, while the energy is still in the room.
Can you cover a conference that runs several days?
Yes. Send us the schedule and we plan coverage around the moments that matter most.
Do you travel for events?
Yes. Anywhere in North Carolina, and beyond for the right event.
Plain answers, before you call.
Trade showsTrade show video: what actually gets people to stop
You paid for the booth and buyers still walk past. Why most trade show video fails on a loud floor, what works with the sound off, and how to use it after.
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Nonprofit fundraisingFive ways nonprofits use video to increase donations
Donors skim appeals and forget statistics. Five video formats nonprofits use to raise more, from campaign to thank you videos, and which one to start with.
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Getting more from a videoWhat happens after the video is delivered
Paid for a video that now sits on a drive? Most companies use about ten percent of what they paid for. What to do so the shoot day keeps paying off.
Read →Tell us what the video needs to do.
Dylan Smith is the owner of With A Twist Media in Greensboro, NC. He has been making documentary style video for manufacturers and construction companies across the Triad since 2019.